This summer, we worked with Green Bay Pet Food Company to rebrand and relaunch their new line of “Vital Essentials” pet food. The product had existed as “Nature’s Advantage” but needed to refocus on its core health benefits and relaunch as a brand that promoted a healthier pet food with pure and natural ingredients. After performing a brand audit and industry research, we began with our naming, tagline and logo design process. Then we created packaging that differentiates the brand with an upscale but simplistic design that stands out at shelf level from the typical bold type and pet photography. Elements from the packaging were then incorporated into the website and tradeshow materials. Project scope: brand positioning • logo • naming • tagline • website •  packaging • trade show booth • posters • floor graphics

 

Think back two years ago. What were you doing on the internet? Probably not updating your facebook status, twittering, or finding colleagues on LinkedIn. You were probably googling yourself and trying to find ways to improve your search engine optimization (SEO). That’s the story of the always evolving Internet: things change almost as fast as you can click your mouse. Two years ago, facebook was in its infancy. What started as a place for college and high school kids to connect quickly expanded into a viable networking tool. Twitter was just a year old and used mainly by a handful of underground followers and LinkedIn was a way to connect with forgotten friends and colleagues. Although they’ve been around for a few years, these like many social media sites, are just now moving into mainstream. A few years ago, Facebook, Twitter and LinkedIn seemed confusing and even a waste of time.  But today, social media is changing the way we think about marketing.

What does social media mean to you and your business? Do you have time to update your status and does anyone really even care what you have to say? What is the importance of this? These questions will be answered in our social media series over the next few weeks. We will look at what social media means to your company and how you can use it to grow your brand. You may not think you’ll gain a ROI by twittering, but with some strategic marketing, you might see increased traffic or a higher return. So stick around, let us know what you think – and it might even show up in our next post.

Next post: LinkedIn

We are thrilled to congratulate three of our clients who have been selected for this year’s Best of the Bay competition: Republic Chophouse, Grand Central Station and H.J. Martin & Son, Inc. While they can take all the credit for doing a fine job of keeping their customers satisfied, we are proud to have elevated their brands to become top-of-mind for consumers, including Best of the Bay voters.

We were the driving force behind the launch for Republic Chophouse, a top finisher in the New Restaurant category. Having worked with Republic on their brand positioning and media plan since well before their doors opened to the public,  we then launched a campaign of print ads, outdoor and a new website to sell the the unique atmosphere and cuisine at the restaurant.

Through print, TV, radio, in-store advertising and a new website, we continue to tell the complete brand story for H.J. Martin & Son, winner of 2 Best of the Bay categories, Best Carpet Retailer and Best Tile & Hardwood Flooring Retailer. For several years we have taken H.J. Martin’s advertising to a level that reflects the quality of product and service that the company promises. Having repeatedly won over the last few years, these are commendations that are more than well-deserved.

Further, we partnered with Grand Central Station and pulled off the none-too-easy feat of being honored twice in the same category, placing both their Shell and BP gas stations into the upper echelon of the Best of Bay Gas Station/Convenience Store category. Through brand positioning, outdoor, TV, radio, a  new website and a traffic generating promotion, we not only raised brand awareness, but gave many a good reason to stop at this rapidly growing chain of stores.

By reaching our clients’ customers with many brand touchpoints, we surrounded them with consistent and relevant communication at all times. We look forward to another year of strategic thinking and creative ideas to make them even “Bester” of the Bay 2010.