Happy New Year to all! We believe it’s going to be a great one. One trend we’ve seen is the growth of private label and we’re proud to have recently re-designed several product lines within Shopko’s “Supreme Choice” brand. Supreme Choice is an established brand, but its packaging didn’t reflect the comparative quality to National brands or clearly communicate the value and benefits of each product. With the current state of the economy, consumers are not only cost conscious but value conscious as well. The refresh of the Supreme Choice line allows Shopko to compete with the National brand yet market to those consumers. Look for the new packaging at a Shopko near you soon. Let’s face it, if we’ve done our job right, you can’t miss it.
Before – Shopko Paper Towels
After - Shopko Supreme Choice Paper Towels
WOW…what a difference. It clearly sells the product much much better! It looks alive not drab as before. Good Job!
By: Amy Burkett on January 16, 2009
at 3:53 pm