Normally the world of technology moves faster than any other industry but an experimental new school of architecture turned the web community on its head. In this new field architects use modern technology to make structures automatically respond to their environment. Some of the incredible applications include window shades that automatically open and close based on the temperature of the room, smart glass that can become opaque on command and walls that can bow in/out based on how full the room is.
Web designers took this idea and decided to build websites that are so sophisticated that they can automatically respond to their environment. With a responsive site all of the content on your website will be accessible anytime, anywhere and on any device. Rather than fragmenting your resources across multiple device specific sites, you are able to focus all of your efforts into one site that will meet the needs of all devices. This process “future proofs” your website so when new technologies are released your website will still react to them and display them appropriately.
Mobile traffic has exploded over the last several years and it is expected to overtake the desktop in 2013. With this rapid expansion of mobile browsing, your website could be accessed by literally thousands of different devices and customers expect a quality experience regardless of their device.
Burnham Richards’ latest example of a responsive website is August Haven, an upscale furniture store in Green Bay, which was built to serve all of their customers needs. Here you can see the site rearranges itself to display properly on an iPhone, iPad, the common desktop, and even the brand new Silk browser from Amazon that was released after the site was built.